Keyword Research

Keyword Research is one of the most important phases of Search Engine Marketing.  This all-important task helps determine which keyword phrases should be targeted for either Search Engine Optimization (SEO) or Pay Per Click Marketing (PPC).

Why is Keyword Research so import?

Overall, some phrases bring better quality visitors.
Yet with SEO, some phrases are more competitive than others. 
And with PPC, some phrases cost more than others. 

Therefore, a lot of factors need to be taken into consideration when determining which keyword phrases you should be working toward.

Keyword research - What we do for you!

To start with, we will meet with you to discuss your website and your business.  We will discuss your industry and request information on your competitors.  We will also discuss any industry-specific phrases that we should be made aware of.  A worksheet is provided below to help you.

From this meeting, we will use the various computer programs we have to determine which phrases have the most potential for your site.

The end result - What you get! 

(We don't just provide a list of words!)

TARGET PHRASE

To start with, we determine what we feel should be your target phrase for your entire site.  This phrase is our recommendation for your home page.  In fact, we will create a snippet of text that we feel should be used for your home page Title tag.

MORE PHRASES FOR OTHER PAGES

Then, we provide a list of 3-10 additional phrases (depending on the size of your site) that can be targeted for other pages of your site.

MORE KEYWORDS

Thirdly, we provide a list of 20-50 extra phrases that could be used generously throughout your site.  These work perfectly for your Keyword Meta tags.

PAY PER CLICK KEYWORDS

Then, we provide several groups of keywords that can be combined to make excellent phrases that can be bid on in Pay Per Click marketing, such as Google AdWords or Yahoo Search Marketing.

ARTICLE KEYWORD PHRASES

Next, we provide a list of about 5-10 potential titles for articles you could write.  Each of these will have a target phrase bolded.  We strongly recommend using these potential titles as ideas for additional content on your site.

HOW TO USE THIS

Please note that if more pages or phrases are needed, this can be quoted per site.

Want to get started?

We do too!  Please contact us to setup an initial consultation!

Or you can review the application / worksheet here.